Group CEO Message

Contribute to a Sustainable Society by Delivering Great Taste and Fun

We, the Asahi Group, have promoted initiatives aimed at sustainable growth and enhancement of corporate value based on our Medium- to Long-Term Management Policy. The policy was updated by backcasting megatrends to implement our Group philosophy, Asahi Group Philosophy (AGP).

Since last year, we have been facing the most challenging business environment we have ever experienced, including the emergence of geopolitical risks and unprecedented cost increases. Still, we are achieving strong top-line growth, including the promotion of premiumization in all regions of the world, in line with the recovery of on-premise channel from the COVID. In addition, starting from last year, we have established a structure of four Regional Headquarters, including Asahi Group Japan, to facilitate prompt decision-making, and this year we have strengthened the foundation of group governance by establishing a new company in Singapore to consolidate our global procurement functions.

Although there are concerns about the continued impact of rising raw material and energy price realizations and inflation, we will remain steadfastly committed to expanding and developing our global brands and promoting our premium strategy, while aggressively allocating management resources to expanding and exploring peripheral and new business domains.
In addition, we will further strengthen our investments in core strategies such as digital transformation (DX) and research and development (R&D), which support sustainable growth, including the integration of sustainability and management.

As the mission in AGP states, the Asahi Group has continued to deliver on its great taste promise and bring more fun to life. Our products and services made from the gifts from nature bring vitality and joy, and enrich lives around the world.
That is why we are committed to the realization of a sustainable society by creating meaningful connections between people, nature, communities, and societies.

We humbly request your continued guidance and support.

President and Group CEO
Atsushi Katsuki