Development of WONDA
WONDA is a Coffee That Makes Life Wonderful.
A wonderful life means cherishing each and every moment. WONDA is a coffee that switches your feelings on and keeps you positive at beginning moments that occur many times a day. WONDA, which means wonderful canned coffee, is coined from the English word "wonderful." It was born from the desire to create a new canned coffee that provides refresh feeling after drinking with a unique brand name that appeals to the target audience, those who want to enjoy their lives.
Stress research on coffee using latest brain wave measuring technology
Asahi Soft Drinks is conducting joint research with Keio University to analyze how people feel on drinking coffee beverages using the latest brain wave measuring technology. Since brain waves are very weak electrical signals, they are highly susceptible to noise so it had previously not been possible to measure them at the same time as drinking or eating. In addition, it was difficult to express changes in feelings numerically and the broad classification of the appearance of α waves and β waves* was a limitation. However, with our unique noise processing technology and the latest brain wave analysis technology that breaks down brain frequencies into combinations of fine frequencies and links them to human sensibilities, it is now possible to measure changes in the degrees of feelings such as liking and interest, and levels of concentration and stress in real time.
By continuing our research to interpret sensibilities in the future, we will enhance our understanding of customers and link this to product development more in tune with their thinking.
*Abundant appearance of α waves has been found to indicate a relaxed state.